CIM Ireland is delighted to announce the 2010 Shortlisted Finalists of BRAND NEW 2010 Marketing Awards. Winners will be announced at the BRAND New Conference & Awards event on Thursday 23rd September 2010. APTX Army Recruitment Athletics NI Autoline Insurance Group AV Browne & National Trust AV Browne & NITB Belfast Tall Ships Ltd Dale Farm Decora Blind Systems Ltd George Best Belfast City Airport Gerard...
In an age when five-year-old dot com companies that have scarcely even made a profit can be celebrated as ‘veteran’ businesses, it is sometimes humbling to reflect on the wealth of Irish brands that can measure their credentials not just in decades, but in centuries. Our oldest business is probably that of Bushmills Distillery that can...
I often wonder what people think of when they hear the word ‘brand’. In general conversation with a couple of friends over dinner we started to discuss what a ‘brand’ meant to them. I was fascinated by the depth of response that it evoked. This got me thinking about how brands can work for SME’s. The...
CIM Ireland is sending out Moneymaker tomato seeds to local businesses to make them aware of the ‘BRAND New 2010′ Conference and Awards. Companies are being encouraged to grow the Moneymaker tomato plants between now and the conference on Thursday, 20th May at Belfast’s Ramada Hotel. ‘BRAND New 2010′ is CIM Ireland’s first-ever conference and it...
In conversation with a prominent American businessman a few years back, I asked him what proportion of his brand investment worked for him and his reply was a classic. He said: ‘…about half of it but I never had the courage to act on that judgement in case I axe the wrong half!’ While pondering on...
Now let me see…. “Do you wish to confirm this ticket?”… Yes… “Enter your Credit or Debit Card details from the selection below”… OK, but wait a minute you haven’t given me an option to use my Debit Card, that can’t be right… “Your card is rejected…ending transaction”… WAIT COME BACK… If this brief scenario is...
Keynote Speaker, Mr Charles Nixon pictured outside the Ulster Hall, Belfast with Ms Susie Galbraith, daughter of the late Frank Galbraith and Mr Charles Fulton, Chair of CIM Ireland. The Galbraith Lecture which is the keynote event in the Chartered Institute of Marketing’s annual Marketing Week provided guests with many thought-provoking words of wisdom. Renowned Marketer Charles Nixon MBA...
Businesses in Ireland are being encouraged by the Chartered Institute of Marketing Ireland (CIM) to ‘get their skates on’ for Marketing Week. This year it takes place from Monday 19th to Friday 23rd October with events throughout Ireland to celebrate and encourage marketing best practice in businesses of all sizes. Already there are events planned in Belfast,...
While rummaging through my office library shelves last week in search of a weighty but elusive reference book that I had mislaid, I stumbled over my dog-eared copy of Jay Conrad Levinson’s cracking 1984 best seller ‘Guerrilla Marketing’ that I remember queuing for at a San Francisco bookstore. Levinson’s assertive approach to maximising revenue generation and...
Revenue Generation for Recovery – CIM Launches Position Paper to Help Businesses Kick Start Their Recovery The Chartered Institute of Marketing (Ireland) today launched the first in a series of position papers looking at ways for businesses to use marketing principles to achieve revenue generation in difficult times. The current business climate has witnessed many companies and...
With a membership network across 130 countries, the Chartered Institute of Marketing is the world's largest organisation for professional marketers and plays a primary role in training, developing and representing the profession.
