With a membership network across 130 countries, the Chartered Institute of Marketing is the world's largest organisation for professional marketers and plays a primary role in training, developing and representing the profession. Seen as the voice of Marketing that sets standards within the industry, it is also the first port of call for marketing information, knowledge and insight.
In conversation with a prominent American businessman a few years back, I asked him what proportion of his brand investment worked for him and his reply was a classic. He...
Preparations are well under way for Marketing Week 2009 which runs from 19th-23rd October. With events being confirmed daily we are constantly updating this website, so keep coming back for more details.
With a membership network across 130 countries, the Chartered Institute of Marketing is the world's largest organisation for professional marketers and plays a primary role in training, developing and representing the profession.
